Just Be Myself.

HERMが提供するものは、人々の期待・想像を越えた新しい価値であり、それらを生み出すためには、圧倒的な熱量が必要である。
胸の高鳴り、湧き上がる夢や願望に、胸を張って行動すること。一方で、自らに驕らず、盲目にならず、周囲の声に耳を傾け、人としての誠意と素直な心を以って事に臨む。

Always be passionate and sincere.
Be passionate about making HERM a great company and brand, while remaining sincere and humble at heart.

“HERM’s mission is to offer value and meaning that exceed people’s imagination and expectations. This requires an overwhelming amount of passion. Follow your heart and act with confidence to realize dreams and desires. At the same time, be mindful not to become arrogant or prone to turning a blind eye. Instead, listen to the voices of those around you, and act with sincerity and humility.

既存の概念に囚われず、柔軟な姿勢で、常にその瞬間において最も正しい行動の選択をし、個人も組織も進化し続ける。一方で、戦略・戦術・方法論は必要があれば変えてもよいが、
HERMの根幹であるVisionとCredoは、大切に、曲げずに守り、追求し続ける。

Embrace constant change while continuing to uphold your beliefs.
Constantly challenge yourself to change and evolve. However, be unwavering in upholding HERM’s vision and credo.

Always strive to do the right thing in the moment without being confined by commonly held ideas so that we can continuously evolve both as individuals and an organization. Strategies, tactics and methodologies may change according to necessity. At the same time, we should continue to unwaveringly preserve, cherish, and pursue the ideals of HERM’s core vision and credo.

HERMは「実現可能性」出発ではなく、「考えうる最大価値」出発である。心の底から”本当に良いと思うもの”を実現するために、他責にせず、時間・人・お金・経験の制約を乗り越えて、自ら考えて道筋を組み立て、決断・行動し、実現するまで決して諦めない。

Boldly pursue ideals and chart your own path to realization.
Constantly envisioning dreams and ideals is the starting point. From there, create your own path to their realization, and keep going until you achieve your goals.

“HERM does not start from the perspective of “feasibility”, but rather from the standpoint of the “greatest value imaginable”.
To achieve something that we sincerely believe to be best, each of us must refrain from placing the blame on others and overcome constraints in time, personnel, money, and experience to plan out our roadmap independently, make decisive choices, take action, and persist until realization.

自分らしさを隠したり、自分の気持ちを押し殺したままにしない。自分が自信を持てるまで突き詰め、努力し、自分ならではの価値を生み出す。
でも、「自分らしくある」ことは「自分勝手」ではない。1人では絶対に完成させることができないものをHERMは創っているからこそ、”互いの自分らしさの尊重””と“チームへの貢献”を以って、価値を最高の形にする。

Be yourself while achieving goals as a team.
Develop your personality and strengths to establish your individuality and unique value. At the same time, maximize the creation of value through your contributions to the team effort.

Do not hide who you are or suppress your feelings. Push yourself to do better until you are confident, and are able to create value that is unique to you. However, be mindful that “true to yourself” does not mean being selfish. Because HERM strives to create things that cannot be accomplished by any single individual, it is through mutual respect for each other’s individuality and a sense of contributing to the team that we create the greatest form of value.

目の前にある課題、自分自身の弱さから目を背けず、勇気を持って対峙する。その上で、その課題の本質は何か、常に向き合い、深く考え、特定する。そして、関係するあらゆる人たちの情熱・強み・アイデアを組み合わせながら、その場のやりやすさ・自己防衛・自分の利益に囚われず、「Visionの実現」に対して最高だと思える行動をとり続ける。

Practice critical analysis and apply creative solutions.
Always confront the essence of each challenge head on, think deeply and strive to consistently find the best course of action towards realizing the vision.

Confront the challenges before you with courage while facing up to your weaknesses. Always strive to get to the essence of each issue through contemplation and a sincere attitude. Then bring together the passion, strengths, and ideas of everyone involved to consistently take actions that you believe to be best for realizing the vision while avoiding the pitfalls of laziness and selfish interests.

自分自身もブランドの一部として、心、言動、生み出すものに対する美しさを日々追求し、美しいと感じないものをなくしていく。そして、自己満足で終わらせず、相手の期待や既視感を超える瞬間を生み出し続けることで、多くの人の心を動かしていく。

Pursue beauty and continue to move hearts.
Continuously pursue beauty in all you do and consistently provide experiences that exceed expectations.

You are an integral part of the brand. Pursue beauty in thoughts, words, and creations on a daily basis; and do away with anything that does not speak to your aesthetics. Avoid stopping at self-satisfaction and keep creating moments that move hearts by transcending the mundane and exceeding expectations.

企業もブランドも人でできているからこそ、愛情を持って育てる。自分が生み出すものやサービスには時間をかけてこだわり抜き、自分が価値を届ける相手を想い、貢献していく。仲間をひとりの人として尊重し、大切にし、輪を広げる。そして、現状に満足することなく、日々一つひとつの物事に向き合い丁寧な改善、努力の継続を積み重ね、さらなる高みを全員で目指し、進み続ける。

Be guided by love while striving for excellence.
Pour love into people and the brand, always striving to elevate each other and aim for ever greater heights.

Brand and companies are made up of people. And just like people, they need to be nurtured with love. Take time to meticulously craft the things and services you create while keeping the recipients of your value and contributions in your mind. Respect and take care of your colleagues as individual human beings and expand our circle. Do not be satisfied with the status quo. Face each aspect of daily life with sincerity, accumulate careful improvements and aim for ever greater heights as one.